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Posted: Tuesday, September 26, 2017 11:46 AM

Job Description :

The BRAND NEW Westin Sarasota is looking for a strong seasoned Director of Sales and Marketing to lead the sales efforts of this beautiful new property.
Newly opened July 28th standing 18 stories tall, The Westin Sarasota offers breathtaking views of Sarasota Bay and 255 beautifully appointed guest rooms and suites. Located in Sarasota’s vibrant arts district, our hotel puts guests in close proximity to the city’s best theater, arts and beaches. Just 10 minutes from the Sarasota-Bradenton International Airport (SRQ), The Westin Sarasota also offers proximity to the offices of area businesses, Sarasota Memorial Hospital and several university campuses.
Job Summary:
The Director of Sales will be responsible for the development and implementation of the total sales effort of the hotel, including securing new accounts, maintaining existing accounts, and executing sales and marketing strategies to maximize the profitability of the hotel while maintaining customer satisfaction.
Major Responsibilities:
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
1. Direct the solicitation efforts of the sales through effective oral and written communication while overseeing rate, date and space commitments for group room sales within the Hotel.
2. Develop rates, group sales and catering deployment strategies though review of competitive data, demand analysis and mix management.
3. Direct and manage all group, transient, and catering/banquet sales activities to maximize revenue for the hotel.
4. Soliciting group business within different market segments via telephone prospecting and outside sales calls.
5. Maintaining rapport and developing future business with exiting contacts.
6. Developing and maintaining relationships with key clients in order to produce group business, including rooms sales, F&B sales, and catering/banquet services.
7. Attending networking events, developing and maintaining good relationships with officials and representative of local community groups, companies, and trade organizations, and attending local and out-of-town meetings and conventions in order to generate sales for the hotel. Professionally represent in the community and industry organizations.
8. Conducting site tours.
9. Maintaining customer database via Isaac.
10. Developing contracts and following up with customers.
11. Developing and managing the departmental budget and monitoring sales activity and performance to ensure sales meet or exceed established profit plan and to accurately report variances/projections to management.
12. Recruit, interview, hire, train, recommend performance evaluations, resolve problems, provide open communication and recommend discipline and/or separations when appropriate.
13. Ensure training programs are conducted regularly and Starwood/Marriott standards of performance are met. Give guidance and counsel staff toward improvement.
14. Coordinate ongoing research of the travel industry to detect market trends and related information for development of new marketing strategies.
15. Ensures guest and team members satisfaction, while maintaining market competiveness and exceptional financial performance.
16. Anticipate and address guest issues and establish a proactive process to promote guest satisfaction.

Job Requirements:
Education - Bachelor degree preferred.
● Candidates must have a minimum of 5 years’ hotel sales leadership experience, preferably in a luxury hotel/resort. ● Previous sales experience within the hospitality industry required.
● Starwood experience helpful.
● Market knowledge preferred.
● Knowledge of Isaac preferred.
● Excellent customer service skills.
● Display initiative, perseverance and analytical skills.
● Available to meet with guests which may include weekends.
● Ability to read, write and speak English fluently, with excellent grammar and communication skills (written and verbal).
● Ability to effectively listen, communicate and perform diplomacy with internal and external customers and staff in all situations.
● Proficiency in Microsoft Word, Excel, PowerPoint, and Outlook.

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• Location: Sarasota, Sarasota , FL , 34236

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